Itâ€™s now or never and Halsey decided that now would be the best time to regenerated the storm that she is with her new single, announced on Tuesday, April 4.
Ironically called â€œNow Or Never,â€ the single comes post first album and multiple side projects such as the stripped version of â€œColors,â€ a duet with The Chainsmokers for â€œCloserâ€ and featured track â€œNot Afraid Anymore,â€ from Fifty Shades Darker. Â
What starts off as â€œdelicate,â€ (she explains as the songâ€™s identity in a flood of tweets following the singleâ€™s release) â€œNow Or Neverâ€ experiments with doses of club beats and mixtures of saturation. Â The twenty-two-year-oldâ€™s voice, as sweet as it is equally strong, cuts yet again over the many electro-pop sounds layered underneath it, always as a pleasure to listen to.
Like quintessential Halsey tracks â€œNow Or Neverâ€ has its own backstory, this time it is just told in the fewest but compelling lyrics as possible. Rather than the standalone narratives in â€œBadlands,â€ this new trackÂ fits into a much larger piece expecting to unfold on her sophomore album, â€œHopeless Fountain Kingdom.â€
In the same way that Badlands had a Colors and a Control, HFK has many sides as well. #NowOrNever is one delicate side of a bigger story. 💛
â€” h (@halsey) April 5, 2017
June 2 for is going to be a long wait but thankfully, she settled our anticipation, for now, with the corelease of the â€œNow or Neverâ€ music video.
Clear skies may be the forecast momentarily but look out on the horizon for the months to come because â€œnever having a second albumâ€ is clearly not on her agenda. Pre-order “Hopeless Fountain Kingdom” here.